It’s important because you want to optimize for what people search for. Some of these are important for both the local pack and regular results, whereas others are more important for just one of them. However, local SEO can be more complex and time-consuming than other options because you must continuously optimize your website for different locales if you expand.

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Understanding the impact of misinformation and how to mitigate it is a critical part of building a successful local SEO strategy. Keep on top of you local SEO tasks with this handy downloadable checklist. Let’s bring things to a close with a few local SEO tools you may find useful. If they map to very different services, such as “boiler installation” and “burst pipe repair,” assign them to separate pages. To check a query for local intent, Google it and check the results. Most people don’t think about the different ways that others may search for what they do.

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We optimize your website and Google Business Profile with content tuned to match the search queries of those looking for the services your website development offer. Some providers offer cheap, broad services that look appealing but fail to deliver results. Others bundle expensive services that are out of reach for many businesses. We specialize in local SEO, providing expert-driven results at a price that’s affordable for small businesses and growing agencies. We assess your industry, location, and volume of local competition. The more competitive your market, the more work we need to do to increase rankings, and so we price our services accordingly.